Credit Karma Email Design

The Challenge

The goal for each email was to create an experience that felt clear, engaging, and on-brand. Whether the message was a simple account update, a fraud alert, or a new product announcement. Since the content and intent varied widely, so did the success metrics.

After reviewing the brief, I typically partnered with a copywriter and the marketing lead to make sure visuals and messaging worked together from the start. We would explore different directions, refining each one to stay true to our brand’s tone and style. Once we landed on a few solid options, we mapped out variations for A/B testing.

My role: Design and animation